45 Viral TikTok Beauty Products That Actually Work

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Shout out to this cult-fave $8.50 E.l.f Poreless Putty Primer that can't stay in stock to save its own life.

BuzzFeed Staff

Promising review: "10/10. I bought it after watching many TikToks about this product. I'm so glad I did. It made my face really even and I rarely get acne anymore." —Julie

Get it from Amazon for $12.90+ (available in two sizes).

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $16.99 (clip the $3 off coupon on the product page for this price).

Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

Get it from Amazon for $8.50.

Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

Get it from Amazon for $12 (available in three sizes).

Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway

Get it from Amazon for $12.99.

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!

Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.70.

Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." –APS

Get it from Amazon for $15+ (available in two sizes).

LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

Get it from Amazon for $8.50.

Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $11.88.

Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

*Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

Get it from Amazon for $12.50.

Promising review: "I got this after watching a skincare TikTok. At first I didn't think much of it. Now it's one of my favorite products. It's great for my sensitive skin. It moisturizes well and it really restored my skin's barrier layer. I love it! This made me a huge believer in my skincare TikTok guy. After years of buying expensive skincare from Sephora I am a total convert to great quality yet affordable Korean skincare products. I have seen my skin change over the last few weeks. Etude House is amazing. Get it!" —Jill C Peterson

Get it from Amazon for $17.

Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn't frizzy or dull looking when I get up in the morning." —Aaron Key

Get a set of two from Amazon for $9.49 (available in 23 colors and three sizes).

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Get it from Amazon for $12.99.

Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as well as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest) . And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." —Mariel Garza

Get it from Amazon for $11+ (available in three sizes).

Promising review: "I saw these all over my TikTok FYP and was so curious to try them. The Mariposa nails are the first ones that I have tried and they are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige

Get it from Amazon for $14.99+ (available in 12 styles).

Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade

Get it from Amazon for $8.98+ (available in five shades).

Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and it just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme

Get it from Amazon for $19.99.

I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It's perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don't hesitate." —Z

Get it from Amazon for $6.98 (available in three colors).

FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it's hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

Get it from Amazon for $8.92+ (available in four sizes and two bundles).

Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

Promising review: "OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this on TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don't have to fuss with a straightener or a curling iron if I don't want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney

Get it from Amazon for $34.88 (available in three styles).

Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!

Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there's nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn't help give any top-volume, but nothing some teasing can't fix. 10/10. I’ll never go back to a curling iron." —Mariah

Get it from Amazon for $11.99 (available in three colors).

Promising review: "Beautiful and sturdy. Fits everything that I need it to. Used to have my makeup and brushes displayed on the sink in our second bathroom, but with the toilet being right there and the cats jumping up on the counter it started to feel unhygienic. So I bought this after seeing it on TikTok. It looks nice on the vanity and keeps everything clean and organized." —Shannon Jendrycki

Get it from Amazon for $18.99+ (available in two sizes and four styles).

Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

Get a set of five from Amazon for $8.49 (available in four color combination.

TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

Get it from Amazon for $7.97 (available in 14 shades).

Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

Get it from Amazon for $14.99.

This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.

Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C.

Get it from Amazon for $14.84.

Promising review: "Best wax ever. I saw this on someone TikTok and as a first timer I was easily impressed on how easy this was to spread and remove." —L

Get it from Amazon for $23.99+ (available in three sizes).

Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it's literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

Get a pair from Amazon for $8.99 (available in three textures and as sets of two or three).

Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

Get it from Amazon for $22+ (available in two sizes).

Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don't know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton

Get a two-pack from Amazon for $7.99.

Promising review: "I love this!!!! Perfect mister. Easy to use. I have curly hair and the curls are defined better with water then allowed to air dry. I am sure it could be used to provide a nice fine mist to houseplants or anything else that needs misting." —CRenee

Get it from Amazon for $8.99+ (available in four sizes).

Promising review: "I bought these for our eldest son who recently got braces. Other brushes were irritating his gums, and I happened to see these on TikTok, so I thought what could it hurt. My son loves them — cleans his teeth, and no irritated gums. Will definitely be buying more in the future. Highly recommended." —Stina

Get a six-pack from Amazon for $9.99 (available in six color combos).

Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez

Get a set of two from Amazon for $14.97 (available in two colors and four styles).

Promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

Get a set of two from Amazon for $8.99.

Promising review: "So I have been a loyal EOS fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha

Get it from Amazon for $8 (available in six flavors and in packs of three).

Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer

Get a set of four from Amazon for $13.99 (available in five color combos).

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

Get a set of three from Amazon for $4.99.

Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne prone skin. Most cleansers strip my skin, but not this one. It's been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L Ashburne

Get it from Amazon for $12.34.

Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina

Get a two-pack from Amazon for $4.39.

Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It's weird because it doesn't get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis

Get it from Amazon for $3.37 (available in seven varieties, including a sensitive skin version!).

To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.

Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it's foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it's more thorough when washing. It gets the whole surface area. Third, it's fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau

Get it from Amazon for $5.

Promising review: "The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ

Psst — you can watch @BauerBeauty use the color corrector in action on Sephora's product page, and you can check out BuzzFeeder Elizabeth Lilly's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment for more deets!

Get a mini from Sephora for $20.

Promising review: "Just another thing TikTok made me buy! The quality of the plastic is really great and I love that you can move the shelves as you see fit." —Reagan

Get it from Amazon for $34.99.

I swear by this to the point where if I can't find it in the morning of a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

Get it from Amazon for $8.99.

Promising review: "Didn't need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." —Kim Wilmot

Get it from Amazon for $6.99 (available in four shades).

Reviews have been edited for length and/or clarity.